The Traditional Neapolitan Pizza from Naples is square and made with a different dough to the NY variety Square Pizza is often described as having a more tart taste. Pizza aficionados prize this authentic traditional southern Naples recipe. Cynthia Bruce Izzo, American Italian co-founder has been cooking since age 4 and the Joseph Izzo her father was one of the first to make pizza for take-out in LA way back in 1945. The Family originates from Naples and the square recipe remains the same as it has done for generations of Izzo family.